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Leadership Team


Stanley Huang, CEO

Stanley Huang has been at the forefront of the fast-growing market being shaped by increasingly powerful mobile and internet enabled computing technologies. He has been developing and marketing embedded solutions for consumer electronics for more than 15 years. Stanley is driven by his vision to create a leading global brand in the emerging “smart peripherals” for mobile technology space. With his determined leadership, he has assembled and guided Viaplay innovation team with know-how, expertise, and passion, to embark on the worldwide branding and expansion of Viaplay. 


Ethan Schur, Director, Product Marketing


Ethan Daniel Schur has over 10 years of management experience in the gaming industry. Ethan spearheaded development efforts for games franchises such as "The Sims", "Lord of the Rings", and "Medal of Honor" for Electronic Arts, among other AAA titles. Ethan is recognized as an expert in stereoscopic 3D and Virtual Reality technology, and is the author of several published papers and patents. At Viaplay, Ethan focuses on the massive adoptionof Android and iOS smart peripherals for entertainment, work, and today's mobile-centric life style. 



Matt Roddison, Director, Sales & Marketing


Matt Roddison has over 15 years of global sales and channel distribution experience in enterprise IT hardware and brand-named consumer electronic products before joining the Viaplay team. Matt has taken brands such as Nintendo, Microsoft & Sony into retail customers throughout the world. Specializing in international negotiations, Global Sourcing / Procurement, Matt works to expand Viaplay’s distribution globally across Europe, Asia, The Middle East, and Russia.